Business Analytics combines economics, econometrics, mathematics and computer science to answer the questions that modern businesses face every day. How to determine the best price for an air ticket, for example. This calls for information about past sales, current bookings and accurate projections of likely reservations in each fare category on a given flight. It's all about turning (big) data into smart decisions. Of course, Business Analytics is not only of interest to the business community but is also the basis for your personal career success. Employers will be virtually queuing up to meet you!
Vrije Universiteit Amsterdam